Do You Want to know the process of how top graphic designers create their LOGOS?
Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes.it is just the graphic symbol that represents a person, company or organization.
We are all aware that the creative industry are booming because millions of Companies are entering into the market with something new into their basket.Now days, the most popular and successful companies go with the one sentence “simpler is better”, like Nike,Google etc .especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.They all are in queue to get the attention and love with their customer forever.
Logo is the one main part of branding .Its gives the professional impression to the brand.the designer who analyzed the need of any logo before starting its creation.Once a logo has been designed it gets applied to many different applications. These can be as simple as the logo placed in the top center of a piece of paper and calling it letterhead. Well-tested and well researched logo can be highly tested on the different things will help to make the great brand identity.
There are many Advertising and designing agency working on the big creative projects .There are certain things which should be considered before starting any thing.Such pre-step will definitely help them to make a meaningful brand identity.Creating a brand identity that is distinct yet varies based on it’s form, is a challenge but can bring big dividends in your brand’s value. The elements that can be part of a full brand identity could be fonts, colors, imagery, and even the voice of the writing.
Here, in This article we have tried to reveal the things which are considered by the Top designer while making any brand identity. It will show the design process that these designers go through to get to their final logo design.
Here is the logo Design process :
– Objective Brief
This is the basic step which is start with the Introduction and aim of projects.There’s some set way of writing or starting on projects, they will always have some purpose to set out a list of aims and objectives. This is so that you understand what you’re designing and why, and more importantly, so both you the designer and the client understand what the final outcome is intended to achieve.
The research design refers to the overall strategy that you choose to integrate the different components of the study.There are many techniques to proper research on the design brief.Top designer are well experience ,and have enough Marketing research team Who are your clients trying to reach? A website designed for teenagers is going to look and work a bit differently than one designed for corporate decision-makers.
Getting a sense of what your client wants in terms of style is vital.Designer trying to conceptualize the design to the goal of client with specific meaning.At this stage designers are mainly concerned with the graphic style and image of a piece while others try to convey deep meaning.It will be unique and will add a dimension to the experience and to the whole identity.
– Reflection & Positioning
If your clients aren’t sure who they want to reach with their site, ask them who their ideal customer is. we are sure they have an idea of who buys their products or uses their services.A good design brief means you understand what the client is trying to achieve, meaning you can thoroughly research the company and target audience, and then back up your design decisions when presenting.
At the last the Designer present their few logo work with Client.The client will decide single one or will be request you for changes on your current work depends upon your hard work. As per design Industry survey, only 31% Top designer will succeed to approved their logo identity and 35% have not accepted the identity and requested for new Logo Design.
Here is the Inforgraphic from the Just creative Team which shows the perfect logo design process which is followed by the Top Photographers.