Branding is a process of Winning the Likes of Customers.Continuous and Effective Efforts will lead towards the Good Brand Equity. Every Marketer should be aware that the management Approach has no differentiation in Brand and Business. Branding is as crucial as Business Activity. Effective Management Approach is helping the Business to stand out of Crowd by managing the Branding Activity. so It’s highly Important to Every Business to Focus on branding.
Every Brand Promise their Customers. You’re solving a problem or satisfying a need that transcends your product or service. Branding has more scope than what you think. Ther are many concepts which we have to learn to engage more customer with our branding Activity. we should think Broader and Longterm Picture. Who is your target audience and what do you really offer them?The consumer believes in the brand, becomes a repeat purchaser and refer others to you. You consistently deliver on your promise to give the Quality product, Best and at a Reasonable Rate.
Whatever brand you are Retail Brand, Product Brand or Service Brand but Your Integrated Branding strategy should me in synergy. There are many things where every brand should be consistent and give a new experience in your every Communication but the soul must be same.
Brand building is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers. Let’s see The process which has aim to that ” I AM BRAND”
I- “Identify” the Brand in You
Brand Building Process start with Identifying the Strong Brand In You.This is a very critical step as it ultimately determines what your brand truly stands for. Every Marketer should check list their brand CoreStrength and try to overcome the Weakness. “The Great Brand ” Thinking start with the inside. Great brands start brand-building by cultivating a strong corporate culture inside their organization. One thing is very important that the Overall reputation and Visibility are Main Driven of your Brand. Not only Reputation or The Visibility work alone.
A- Find Your Target “Audience”
Who will buy your Product? Which are customers in your Target Market? These two questions have highly long term importance in Brand Building. First, you found that we want to promote this product to a specific customer then your efforts will help to waste less energy. “Right Product to to the right audience in the right language” — goes a long way toward creating brand recognition. After finding the Target Audience, you can move toward Communication.This will helps you understand how their tastes might be evolving, what trends they’re following. This study helps you to change your Branding Message and grab the Opportunities carefully.it’s a carefully constructed, holistic image that permeates every facet of a company’s image
M- Mission / Promise Statement
Brand Mission is the process of gradually moving and impacting the behavior of Customer towards us. Every business has their own values, Vision, and Goals. And through this Company gives Brand promise to their Customers. Your Brand Promise has connected emotionally with the market, and now the consumer is willing to hold you to it. Nothing hurts a business more than over-promising and under-delivering. If you’ve done a good job of communicating, you’ve set realistic expectations and will be in a good position to fulfill them. Such promises help the Brand to go ahead in the Competitive market.
B- Brand Positioning & Logtag
In Market, There are many Brands have existence. Where will you stand your brands so the customer will see on you? that is Positioning.Positioning speaks to the competitive nature of branding. Every brand has distinct attributes to attract their Loving Customers but the Core quality helps them to give position in the Mind of Customer. By providing a unique value to audiences, organizations carve out a piece of the marketplace that they try to own and sustain. Brand identity begins with a name, tagline, and logo. The visual elements include the logo, typography, colors, shape and the overall look and feel of communications and environments.Your business name should be easy to recall and communicate what makes it unique or special.The visual and verbal elements that communicate the brand position attract, intrigue, and convince audiences to engage with the brand.
R- Research On Your Competitors
Every Brand continuously tries to penetrate the untapped space. Every Competitor has their own study to overtake others. Just like that, we should also analyze the environment behavior of every Competitor. What’s others are offerings? What’s their branding strategy? What’s their Product Price? Etc. Think why your business is different from your competitors. Your branding should focus on that difference and should revolve around what makes your product better than the rest.
A- “Add Trust” in your Brand
When you settle with your Brand Mission and brand strategy? How you fulfill the need of your customer that matters. The satisfaction level increases the Trust on any particular brand. Don’t constantly change your branding, The inconsistency will confuse your customers, and make long-term brand building more difficult.Once consumers become loyal to your brand, your next challenge is to sustain their loyalty. It creates the positive affection on your brand and increase the reputation long way. It is very important to be clear about your branding strategies and how you’re going to implement them.
N- New Experience to your Customer
Once you satisfy the Customer by your utmost brand experience. It doesn’t mean that your job is over. The customer wants a new experience with your Product. Brand equity is the aggregate of the entire consumer experience, from your promise and delivery to their acceptance and continued relationship.When your customers have finished using your product or service, how do you want them to describe their experience? Identify new channels such as email, web and affiliates to promote your brand. Also advertise your brand in unexpected locations such as employee t-shirts, your social media pages, and office goodies. Such ways of Advertising gives a new trigger on its mind.
The Differentiation is the best strategy to grab market instantly. Once you analyzed and succeed to prove your unique stand then Customer will start to adopt you.As a small business, you may be competing against big brands with devoted customers. That’s why you have to find ways to differentiate–with a solid brand building process. Personalizing products have a Powerful attraction to meet the needs and preferences of consumers. When you Differentiate your brand, you give consumers the reason to participate and engage with your brand for a lifetime.Once you come up with a unique value proposition, you should use a differentiate branding strategy to position your brand in a way that will help consumers see and appreciate the greater value of your brand.