Say “Happy Birthday” to your customers.
Always collect the all the important dates of some customers and try to wish them on their most happiest days like birthday or marriage ceremony. At that special occasion mail greeting cards to them with your company name.
If it is possible than try to add special offer or coupon in mail so it will recall and memorize long time to your customers. And try to describe it as a gift especially for u.
As marketers it’s important that we strive to produce engaging, useful and interesting messages in order to be heard above the crowd. Birthday emails are a tried and tested method of using the information you know about someone to contact them with a more personalized and positive message.
Birthday campaigns are a great brand building opportunity and are a great chance to get your customers thinking positively about your company. In order to benefit the most from the customer’s ‘birthday buzz’ marketers often offer something of value such as a promotion or a discount if the objective is to drive a sale