Email marketing is boost sales Directly!
Due to higher penetration of technology and peoples are spending most of their time on virtually,so Marketer found the new way to understand the Consumers.Like same as other elements in Digital marketing ,Email marketing is crucial and it can definitely boost the indirect sales. Thatswhy Email marketing campaigns are essential elements of any marketing strategy.it communicate and build relationships with consumers.It helps teh marketer to gather the data for his marketing campaign. As important as these campaigns are for marketers, many miss the mark and continue to fall short on the campaign’s return.
The scope of the Email Marketing is doubling because of technology penetration. Huge businesses are going online and luring their customer by their offers.consumers are trusting to buy the product on different websites. Companies are coming with creative campaigns. The creative content on particular campaign have higher impact on the consumers. we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
There are many keys which make the email perfect and through it the email gets opened and responded.Every marketer should be well aware about its marketing campaigning planning.You are sending a promotional email, it should not be all about the promotion. You just mention the discount the and offer in your subject line and hoping that it will get opened and woos the customer than i think you are not understand the concept well.Most businesses think that a discount and two or three words describing the offer in the subject, an image with some advertising copies trying to woo the audience are enough.
Writing Email is a well Systematic Process to gain attention!
Creation of email is the systematic process and you just simply put the random data like Company name,address,offer ,app detail etc then it will drop into the fail field. You will get nothing in reward.Email should be well designed and with directly motivated and problem solving ability. We also love how consistent the design of their emails is with their brand. Like their app, website, social media photos, and other parts of their visual brand, their emails are represented by bright colors and geometric patterns. All of their communications and marketing assets tell their brand’s story.
Here is the take aways from the Infographic which help us to make our perfect emails:-
1) Email should not be Randomly Bombarded
Marketing campaign is systematically created process.Every intergrated campaign have their Target market so the same target market applied in the Email Marketing.The Promotinoal Email should be drop into the potential customers. Randomly bombarded mail will simply go into the Trash without opening.As per us our First consideration is the targeting of the audience. Right product for right consumer.Not should be one product to every consumer.
2) Recipient Name matters
We have prove this things in our marketing campaign .When you write the of recipient then it will become personal.It means you are addressing someone specific.Second one Mention the “You” in mail .This will have higher CTR and leads to get opened your mail.
3) Short Content is sweet
Email should be very specific,appropriate ,well designed, goal oriented,51 to 60 characters (recommended) have more chances to get opened ,read and respond.
4) Email should be Motivated and problem Solving
Every Marketing efforts have a value in their each stage and step.Every email should be deliver the value.Email should be problem solving theory and definitive.