For Every Business, The logo and its identity which always communicates to the client on behalf of the company when the person of that company is not present. Your brand is what consumers associate with your business, but you have to be sure about the image of your business. Here we gonna discussed something that is Why Brand or Rebrand? while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand so Everyone should go with the branding of their Business. But due to some reason we lost the trust of the customer then the need of rebranding arise.The subject of rebranding a business appears on the corporate agenda in times of change. It can also arise when a business has significantly evolved over time but past perceptions remain firmly entrenched.
Here is the Rebranding example of Pepsi
Let’s people know that you’re still the same committed business owner and you are going to change your cloth to delight more your customer. Rebranding efforts and budget depend on business model’s image or reputation truly is.’Where energy meets innovation” the company was rebranded and renamed as per the strategy of the Marketing Personal of the Company.
Not Everytime rebranding works, sometimes it’s lost the charm of your business.No matter what business, product, or service your entity endeavors, rebranding your company requires delivering consistent deliciousness that paying customers. marketers used this strategy to sort out some issues like unsatisfied customers, years of declining sales or market position, amaze customers and love-lost between partners, staff, the public, or a specific community.
Here is the list of the reasons to rebrand your Business to attract more customer and make your shelf bigger as per infographic.
2. New CEO
3. Bad Reputation etc